I regularly tweak my social media bio to keep it fresh and lively. I create multiple links in bio variations of my bio, using slightly completely different wording and “tone of voice” for each social network.
In this article, you’re going to study five easy tips for improving your social media bio. (I’ve a free printable PDF of this article for you, in case you like to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
When you write your bio, think “Twitter.” Twitter offers you only 160 characters for your bio, so it’s an excellent exercise in writing tight. You’re forced to boil down who you might be and what you supply into the least quantity of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you use most, whether that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” space and click on to begin modifying your bio or “About” information.
Earlier than you begin enhancing, read by way of the following 5 ideas, and use them as a checklist for beefing up your bio.
Tip 1: Put essentially the most relevant particulars first.
You have two seconds to realize the attention of potential fans. They need to know what you need to provide and why they need to care.
Frankly, people who comply with you don’t care a lot about you. They care about themselves. They care about discovering life-altering content. So, turn that bio on its head and put your followers’ pursuits first.
Tip 2: Link to a focused message or offer.
You may put your followers first and concurrently build your e-mail list by linking to a landing page that gives a freebie in exchange for an electronic mail address. It’s a win-win.
When I updated my Twitter bio, I linked to a recent blog submit (the put up includes a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I additionally asked my followers to share the link:
Tutorials & tips to remodel your on-line marketing. Latest: Essential Contact Information you MUST Display on Your Netsite
Tip three: Sound like yourself.
Your bio shouldn’t sound like your resume or CV. Nor ought to it embrace industry jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that same conversational voice.
Tip four: Embody keywords and phrases particular to your corporation
Ask yourself: “What would I google in an effort to discover this bio?”
Serps index your social media accounts; the text within the “description” space of the search outcomes is taken directly from your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with motion verbs. Here are 116 verbs to energize your writing.
Link to your website.
The bio area of each social network offers you a place to enter your netsite URL. Your netsite address shouldn’t be included within the character count (except on Instagram).
Whenever you add your internetsite address, test it to verify it’s clickable (in different words, don’t insert a plain text link; be sure that it’s a hyperlink). In some cases, it is advisable include the http and/or the www to make the link click onable.